Expertise, Specialities, Competencies ...
He has 35 years experience in all aspects of marketing including market research, market segmentation, branding as well as the strategic management of the complete stream of marketing activities from concept to execution. His experience includes work as an executive, consultant and academic.
He has market segmentation and related development of branding strategies as marketing specializations as well as market research.
He not only faciltates the development of marketing strategies but also provides strategic management support. Serviced clients in consumer packaged goods, services and technology companies primarily on East & West coasts of North America. Set up marketing departments, designed marketing plans, established distribution structures and sales forces, directed advertising, promotion and public relations activities, designed and delivered executive training programs and served on management planning boards.