Expertise, Specialities, Competencies ...
Author of a leading text that takes corporate branding beyond logos, names, and color systems. He has been instrumental in numerous corporate branding projects across a wide range of industries. He also is a sought after speaker on the topics of Corporate Branding and Corporate Image.
A leading consultant to major organisations throughout Asia/Pacific, his focus is on helping companies make smarter strategic marketing decisions that produce solid market results. His firm specializes in marketing strategy, market and product development, customer retention programs, corporate image management, and branding strategies. He consults on a regular basis to companies in the financial services, hospitality and tourism industries, industrial products, consumer products, restaurants, petroleum, and publishing fields.
Speciality is sales management and showing executives how to Lead Effective Sales Teams. He also conducts workshops and training in Value-Added Selling Skills and the Sales Management Process.